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Coming up with IPO of one’s own company is dream of every organization aspiring to make big. Twitter, one of the leading social networking website had come up with their IPO for 2013 which differed from that of 2012 in terms of public response as well as the offerings.

They took every possible step to safeguard the future of their IPO and avoid facing debacle faced by Facebook. To the joy of Twitter, it sold out 70 million shares each of value $26 with things looking rosy for the company. We all agree that this field is highly competitive, yet they have managed to steer clear the initial competition of IPO. Yet Twitter has to put in more efforts to justify the valuation provided by the investors. Here are some points that helped Twitter’s IPO takeover that of Facebook:

1. Twitter’s IPO did not needed banker buying. They did not required their bankers’ aid to trade above its IPO price. It showed on the first day of trading itself with closing done well above it. Comparatively in 2012, Morgan Stanley had to buy Facebook stock to keep its value above $38.

2. Twitter’s CEO Dick Costolo took a different route before coming up with their IPO of 2013. He and the company’s founder showed up in lower Manhattan before opening it on the NYSE.

 

3. Twitter showed up its IPO for 2013 on-time which paved way for smooth trading, thus there was no stock market malfunction.

4. Twitter choose not to upsize its IPO when the demand rose. However they do increased its prices. The company managed to generate $1.8 billion and IPO earned a valuation of $14.4 billion for Twitter. It was tiny in comparison to Facebook, but working well.

5. Twitter is going to hold on the money generated by its IPO and use it for corporate purposes, capital expenditures or save it for any future needs of the company. Thus the profit went straight to the company’s pocket barring the early shareholders. I would say good strategy and very clever!

6. Goldman Sachs was the choice of Twitter as their lead underwriter of IPO. The big silicon valley IPOs have always led by Morgan Stanley but here Goldman Sachs was the company’s preference. Goldman prevented the passing of offerings out of the reach of retail investors and hedge funds.

7. Twitter lost almost $133.9 million in the 1st nine months of 2013. Yet the company choose to show up its IPO at early stage of its growth path. This improves the prospects of Twitter meeting high investor expectations.

8. Twitter’s stock scored big on the IPO day. The shares opened at $45.10 and went up by 75% in morning trading itself. Thus the Wall street fans of Twitter received new constituency. Here it also implies that millions of dollars were left on the table which the company needs to look after in the future.

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Application and use of various social networking websites for effective SMM cannot be ruled out either for an individual or any business. LinkedIn is the most successful social networking platform for the professionals and companies to expand personal and professional contacts. Let us discuss some of the effective SMM strategies that can help promote a brand, or help you set up new professional contacts and find a suitable job through LinkedIn network.

LinkedIn for Professionals

To start with follow the basic rules:

  1. Build an attractive profile that discusses a specific goal. The title, location and industry should be marked by important information in short.
  2. Increase the number of contacts on LinkedIn.
  3. To enhance promotion follow or use other related groups or individuals.

Get started with SMM on LinkedIn by creating a profile and adding friends and acquaintances. Be active in reaching out to potential LinkedIn profiles and achieving a third – level. After you have finished adding all the acquaintances, look out for other people as well. Consider adding HRs and recruiters as these people are interested in expanding their contacts list. Search for representatives of the company or brand you are eyeing on and send them invitations. This way you would expand your communication range and increase chances of landing at a lucrative job offer.

Look out for interest groups and networking groups. Just follow them, wait for their confirmation. When you receive the confirmation, continue your search for other members who might be useful to you. Add them to your friends list. Don’t be hasty neither lazy in making things happen.

Once you have created a strong network of useful contacts, now you can shortlist them for job application. Adding Post update feature in your LinkedIn profile is the most convenient thing to do. If you need a job, started any new project, written an article, need business partner, etc. just post in the information in your profile without any hesitation.

For added impact, create your open group where you can post in information in discussion forum. This option works out best if you have your own personal blog and want to attract more people towards it, groups can be also used for event, trainings, courses, etc promotions. During the group creation pay attention to the use of apt keywords in title and description. It increases the chances of your group being found easily in the search results.

Keep your group active with some fresh and updated content. You can also invite the contacts to contribute their content into the group. If your group has more number of members with active participation, it would appear higher in search results.

Business Promotion via LinkedIn

LinkedIn has emerged as one of the strongest social media platforms for any business promotion apart from doing a job search. You can make use of lots of features of this networking website and help grow your business.

–         Locate the right people, cities and industry for your respective business.

–         Create new valuable professional relationships through the LinkedIn contacts.

–         Find skilled workers and specialists of concerned field.

–         Make use of the opportunity to post in useful content to attract new clients or partners.

–         Ask for feedback from satisfied customers.

–         Search online for suppliers or manufacturers.

–         Create valuable partnerships.

–         You can also use this platform for searching investors.

–         Advertise about your company, its services or products.

orm

No matter how genuine your products or services might be, the overall sales and public image in the online market is affected by the online reputation you have. In order to build on trust and increase the brand value companies need to put their focus on online reputation management services. Usually it has been observed that companies use traditional methods of media management and public relations for this purpose. As we all have some kind of presence on either of the social networking platforms and have easy access to online information, these areas are being explored for effective ORM of the companies and eliminate any negative marketing.

Why ORM is necessary?

The social media channels like Facebook, Twitter, MySpace, LinkedIn, various online forums and other platforms have provided people common platform to engage in conversations, exchange ideas, share views, etc. Believe it or not your target customers, present customers, employees, etc. are present there discussing about your brand and posting in their comments. Some may be positive and some negative. (more…)

Use Tumblr and Enjoy Life

February 19th, 2013 | Posted by Sunayna Gupta in SEO
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The power of various social media platforms has been accepted by a major chunk of companies and people across the globe. We all are part of some or the other social media websites. The most popular ones as we know are Tumblr, Facebook, Twitter, Pinterest, LinkedIn, Google+ and so on. Here we are going to discuss the importance and benefits of creating your presence on Tumblr, a well-known blogging service used by millions of people worldwide. Many people find it so fascinating that they maintain an exclusive community on this website. Here is a list of factors which gives you enough reason to be a part of Tumblr.

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Top 10 Most serached terms in US

The year 2012 has ended with some unexpected and some expected online trends on the internet. Google is still the reigning king as far as search engines are compared. Facebook has been the most searched term in 2012 for one-word search criteria.

Facebook has bagged this position for the fourth time in a row forU.S.The trend of navigational searching getting inclined more towards one-word searches has risen by 16% in 2012. Experian Marketing Services have declared their list of 2012’s top search terms which we would see below. The entire data is based on the results of search activities seen on more than 60 search engines and maximum website visits between the month of January and November (results exclude mobile searches and traffic).

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Local SEO guide

Unlike a physical address and product marketing, the concept of having a website and getting it popular through online marketing has become of the strongest tools. Not every business has international or national area as target audiences, many small scale businesses target their local market. A good online marketing plan and SEO strategy can be of great help when it comes to attract more business out of local markets. If you have your company in a particular local area, it is not necessary that you need to focus on outside customers for business. Community business would benefit more if they direct their SEO plans towards the local customers who would buy their products or services. (more…)